The Art Of Persuasion

Persuasion in Advertising

A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.

The Necessary Art of Persuasion

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The Necessary Art of Persuasion

This article from Harvard Business Review explains how the language of leadership...

Zig Ziglar's Secrets of Closing the Sale

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Zig Ziglar's Secrets of Closing the Sale

All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion....

The Art of Woo

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The Art of Woo

Explaining that the practice of selling ideas is a matter of encouraging others to share one`s beliefs by applying strategies in psychology and emotional intelligence, a guide for salespeople invites readers to self-assess their persuasion personali Copyr

The Necessary Art of Persuasion (Paperback)

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The Necessary Art of Persuasion (Paperback)

Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.

The Fine Art of Persuasion

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The Fine Art of Persuasion